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Digital Downloads

Guides, bundles, templates and tools you can download instantly and put to work today. Six of them are free.

Best value bundle

The Ops System

16 tools for your money, customers, operations and automation, plus a Start Here guide that shows you how to use the whole system and a weekly, monthly and quarterly rhythm to run it.

  • 16 tools in Excel, Word and PDF
  • Start Here: How to Use The Ops System
  • 50 Business Finance KPIs guide, free with the bundle
  • Each tool also sold on its own
$179

$309 bought separately · save 42%

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GuidebookExcel, Fillable PDF

The Small Business Guidebook

Everything you need to know to start, launch, operate, grow and sustain your business, all in one place. A plain-language guide and fillable workbook for small business owners in any country.

What's inside
  • 31 chapters in five parts, with a fillable workbook, worked examples and Ask AI prompts throughout
  • Part 1, Start: your why, goals and pace; market research; your customer and competition; testing your idea; your offer and business model; the numbers that matter; your one-page business plan
  • Part 2, Launch: what you need to legally operate and sell; business structures; when and how to incorporate; taxes; setting up your money and administration; protecting your business; your brand; your storefront; website, technology and social media; your launch plan
  • Part 3, Operate: customer relationships; marketing and sales that fit you; operations and systems; your operating rhythm
  • Part 4, Grow: growth levers; building your team; your full business plan; your investor fact sheet; funding growth; partnerships and relationships
  • Part 5, Sustain: the risk register; resilience and continuity; your pace, your life; your annual review
  • Resources: master checklists, an Ask AI prompt library, who to ask, and a glossary
  • 3 Excel tools: Funding & Grant Tracker, Operating Rhythm & Compliance Tracker, and Money Routine Planner
  • 3 months of free access to The Commerce Growth Lab Community
$149
Free resourcePDF

Products and Prices

The full list of guides, templates, tools and services from The Commerce Growth Lab. Included with every download.

Free
Free resourceFillable PDF

The Value-Flow Mini Guide

A one-hour analysis to find the waste in how your business delivers value, and a plan to put more time into the work customers pay for.

What's inside
  • Name the value: what customers actually pay you for (5 minutes)
  • Map your flow: every step from first contact to payment (20 minutes)
  • Find the waste: mark each step as value, necessary or waste (15 minutes)
  • Optimise: remove, simplify, automate or delegate, then plan one improvement a month (20 minutes)
Free
Free resourceExcel, Fillable PDF

The Compliance Calendar

Every tax, legal and regulatory deadline in one place, so you never miss a filing.

What's inside
  • A checklist of common obligations to tick through
  • Your obligations list: name, authority, frequency, due dates and who handles it
  • A month-by-month view of the year
  • An Excel version that calculates reminder dates, counts down the days and flags anything due soon or overdue
Free
Free resourceFillable PDF

The Entrepreneur's Guide to Loneliness and Connection

Building community around you, in person and safely online, with gatherings that help you feel seen and guidance on when and how to seek help.

What's inside
  • 10 chapters, starting with why owning a business can feel lonely
  • Noticing what you feel and need
  • Building community: co-working, start-up groups and peer circles, or starting the group yourself
  • Theme gatherings for entrepreneurs
  • Connecting safely online, with good boundaries
  • Communication for healthy connection: listening, sharing, asking
  • When and how to seek help, and where to find it
  • Your connection plan, in small, steady steps
Free
Free resourceFillable PDF

The Frontline Parent Entrepreneur

Building a business between naps, school runs and sick days: embracing interruptions, working in small doses of attention, and building at the pace your family allows.

What's inside
  • 8 chapters, starting with reading the rhythm of your days instead of fighting it
  • Micro-dosing attention: real progress in 5, 15 and 45 minutes
  • Making peace with disruption, and setting realistic expectations
  • When time, money, energy and support all fluctuate
  • Systems so a small, busy business runs without you
  • Childcare, help, and asking for it
  • A plan for the season you're in
Free
Free resourceFillable PDF

Is Entrepreneurship Right for You?

An honest, encouraging look at what owning a small business is really like, with a self-assessment to help you decide your next step.

What's inside
  • 11 chapters on what owning a business is really like: the work, the feelings nobody mentions, and the many hats
  • Costs, income and uncertainty, and the risks to prepare for
  • Why your first attempt may not work, and the case for building slowly
  • Realistic timelines, and red flags to avoid
  • A readiness self-assessment you score yourself
Free
TemplateExcel

3-Year Financial Forecast

A monthly, three-year forecast of revenue, costs, profit and cash, ready for your business plan, pitch deck and funding applications.

What's inside
  • Assumptions: revenue streams, operating expenses, people, equipment, funding and tax rate
  • Monthly: the forecast month by month, with a cash check that warns you when cash runs low or short
  • Annual Summary: figures and charts that update automatically
  • Scenarios: switch to a conservative case to test a slower year
  • A loan schedule
$19
Ops SystemPDF

50 Business Finance KPIs & Metrics

A plain-language reference to 50 financial metrics: the formula, what each one measures, what it doesn't, and when to use it.

What's inside
  • 50 metrics in five categories: profitability, liquidity and cash flow, revenue and growth, cost and efficiency, and financial health
  • The exact formula for each
  • What each metric does not measure, so you don't misread it
  • When to use each one
$5
Ops SystemPDF

Priority Guide: What to Automate First

A scoring framework so you automate the right things first.

What's inside
  • Score any task on five dimensions: time cost, frequency, repeatability, energy drain and error risk
  • Clear thresholds: automate now, automate next, or deprioritise
  • 20 common service-business tasks, already scored
$19
Ops SystemPDF

Automation Playbook

A practical guide to automating the repetitive work in a service business, without a developer or a large budget.

What's inside
  • The automation stack: the tool categories you need, with typical costs and difficulty
  • Six automations to build first: lead capture, new-lead acknowledgement, invoice reminders, proposal follow-up, client welcome sequence, and a weekly KPI summary
  • Step-by-step instructions for each one
  • A 30-day implementation roadmap
$19
Ops SystemWord

Pre-Built Proposal Workflows

Three AI workflows that turn your discovery call notes into a complete, reviewed proposal draft in about 1 hour.

What's inside
  • Workflow 1: service retainer proposal
  • Workflow 2: project-based proposal
  • Workflow 3: quick quote in a single session
  • A checklist of what to prepare before you start
  • How to customise the workflows for your business
$19
Ops SystemPDF

AI Prompt Pack

40 ready-to-use AI prompts across the seven business functions where AI saves the most time, plus a five-part prompt-writing primer.

What's inside
  • 40 prompts for proposals and scoping, client emails, marketing and content, hiring and team, financial summaries, operations and admin, and social media
  • Every prompt has [brackets] to replace with your details, and a usage tip
  • A five-part primer on writing your own prompts
  • Works with ChatGPT, Claude, Gemini, Copilot and other AI assistants
$19
Ops SystemExcel

Time Audit & Delegation Tool

A two-week time log, delegation scorecard, action plan and time-value calculator, so you can see where your time goes and what to hand off first.

What's inside
  • Time Log: a two-week record of every task
  • Matrix Analysis: sorts your time into protect, train, eliminate and delegate now
  • Delegation Scorecard: score each task for how ready it is to hand off
  • Action Plan: the order to delegate in
  • Time Value Calculator: the dollar value of the time you get back
$19
Ops SystemPDF, Word

Weekly Operating System

A simple weekly rhythm that keeps you focused on the right work and stops reactive weeks from eating your goals.

What's inside
  • A Monday weekly planning template with your three priorities
  • Daily focus blocks
  • A Friday end-of-week review
  • A 90-day goal tracker
  • A 10-minute team standup format
  • Supplied in Word to edit and PDF to print
$19
Ops SystemWord

Core SOP Templates

Five ready-made standard operating procedures, plus a guide to writing your own in under 30 minutes.

What's inside
  • Client Onboarding: from signed proposal to first deliverable
  • Invoicing & Collections: issue invoices, track payment, handle late accounts
  • Weekly Team Check-in: run an effective 30-minute meeting
  • New Lead Intake: process every new lead the same way
  • Project Delivery: from kickoff to sign-off
  • A guide to writing your own SOPs
$19
Ops SystemExcel

Business Dashboard

Your 12 most important numbers on one page each week, with red, amber and green status.

What's inside
  • 12 KPIs across revenue, margin, cash, utilisation, clients and pipeline
  • Inputs: enter this week's numbers and the dashboard updates itself
  • A target and a red, amber or green status for every number
  • Trend Analysis: spot patterns month over month
  • Action Log: record decisions and follow-ups
$19
Ops SystemWord

Proposal Template

A seven-section proposal with three pricing options, ready to fill in and send.

What's inside
  • Seven sections: executive summary, the challenge, recommended approach, deliverables and timeline, investment, why you, and terms and next steps
  • Three-option pricing
  • Bracketed placeholders to replace, with writing tips in every section
  • A proposal quality checklist to run before you send
$19
Ops SystemWord

Sales Email & Call Scripts

Editable scripts for outreach, discovery calls, objections and follow-up, designed to be helpful rather than pushy.

What's inside
  • Three email scripts: cold outreach, referral introduction, and a three-touch proposal follow-up sequence
  • A discovery call framework using the SPIN method, with a full question bank
  • An objection handling guide
  • Re-engagement scripts for dormant leads, by email and by phone
  • Notes on what works and common mistakes to avoid
$19
Ops SystemWord

Lead Generation Playbook

A complete lead generation system for a service business: who to reach, where to find them, and a 90-day plan to build momentum.

What's inside
  • An Ideal Client Profile framework in six dimensions
  • Five lead sources: referrals, LinkedIn outreach, strategic partnerships, content, and direct outreach
  • Four outreach templates: cold email, LinkedIn connection request, LinkedIn first message, and a referral ask
  • A 30/60/90-day ramp plan
  • The lead generation metrics to track
$19
Ops SystemExcel

Pipeline Tracker

Track every lead from first contact to close, and see where deals stall.

What's inside
  • Pipeline: every active lead with its stage, value, probability and weighted value
  • Six stages from Lead to Closed Won or Closed Lost
  • Stale-deal and follow-up alerts, so leads don't go cold
  • Funnel Summary: a conversion funnel that calculates itself
  • Win-Loss Log: record why you won or lost each deal
$19
Ops SystemPDF

Margin Improvement Checklist

25 specific levers to recover margin you're losing, each rated by effort and impact.

What's inside
  • 25 levers in five categories: pricing, cost of delivery, overhead and fixed costs, client mix and revenue quality, and operational efficiency
  • An effort rating and an impact rating for every lever, so you can start with quick wins
  • A specific action to take for each one
  • Space to note your current state and assign an owner
$19
Ops SystemExcel

90-Day Cash Flow Planner

Project your cash week by week for the next 13 weeks, and see when it gets tight before it becomes a crisis.

What's inside
  • Assumptions: opening balance and fixed weekly costs that fill in automatically
  • Cash Flow Planner: weekly inflows, outflows and closing balance
  • A cash runway indicator with red and yellow warnings
  • Receivables Tracker: money owed to you, by expected collection date
  • Scenario Comparison: base, optimistic and conservative cases
$19
Ops SystemExcel

Job & Client Profit Tracker

See the real profit on every job and client, so you know which work makes money and which doesn't.

What's inside
  • Job Log: actual revenue and costs for each job, with gross profit and margin calculated for you
  • A traffic-light profitability rating that flags unprofitable work
  • Estimated versus actual, to improve your future quotes
  • Monthly Summary: a running 12-month view of trends
  • Client Comparison: clients ranked by profitability
$19
Ops SystemExcel

Pricing Calculator

Set prices grounded in your real costs and margin targets, not instinct.

What's inside
  • Cost inputs: labour, materials, subcontractors, equipment, delivery and an overhead share per job
  • Three recommended prices: a floor price you can't go below, a target price that hits your margin, and a stretch price for premium work
  • Markup and margin calculated side by side, so you always know the difference
  • A revenue impact table
  • A Start Here tab with step-by-step instructions
$19
Ops SystemExcel, PDF, Word

The Ops System

16 practical tools plus the 50 Business Finance KPIs guide, to help you price with confidence, win and keep good customers, run your week with focus, and put automation and AI to work.

What's inside
  • Start Here guide (11-page fillable PDF): where to begin, how the tools connect, which tool solves which problem, a two-week setup plan, and a weekly, monthly and quarterly rhythm
  • Module 01, Money: Pricing Calculator, Job & Client Profit Tracker, 90-Day Cash Flow Planner, Margin Improvement Checklist
  • Module 02, Customers: Pipeline Tracker, Lead Generation Playbook, Sales Email & Call Scripts, Proposal Template
  • Module 03, Operations: Business Dashboard, Core SOP Templates, Weekly Operating System, Time Audit & Delegation Tool
  • Module 04, AI & Automation: AI Prompt Pack, Pre-Built Proposal Workflows, Automation Playbook, Priority Guide: What to Automate First
  • Free with the bundle: 50 Business Finance KPIs & Metrics
$179$309 separately · save 42%
BundleExcel, Fillable PDF, PowerPoint, Word

The Planning & Funding Bundle

Plan, set direction and raise money, with everything from the three planning guides.

What's inside
  • The Business Plan Guide & Template (fillable PDF, Word), with the 3-Year Financial Forecast (Excel)
  • The Strategic Plan Guide & Template (fillable PDF, Word), Strategy on a Page (fillable PDF) and the Strategic Priorities Tracker (Excel)
  • The Investor Pitch Guide (fillable PDF), including the Investor Pitch Deck (PowerPoint) and the Investor One-Page Summary (Word)
$119
BundleExcel, Fillable PDF

The Financing Bundle

Get ready to fund your business: understand your options, prepare your numbers, and walk into every funding conversation ready.

What's inside
  • Guide to Financing Your Business (20-page fillable PDF): loans, investors and grants, funding by business model, debt versus equity, risks and benefits, what a fair deal looks like, and AI prompts to find funding where you are
  • Funding Readiness Kit (11-page fillable PDF): readiness scorecard, document checklists for lenders, use of funds, key numbers, your pitch, a funder tracker and practice answers
  • 3-Year Financial Forecast (Excel): monthly revenue, costs, profit and cash, with scenarios, a loan schedule and an annual summary
$119
BundleFillable PDF

The AI Bundle

Put AI to work in your business intelligently: with context, judgement and a human in charge.

What's inside
  • AI Prompt Packs & Workflows (22-page fillable PDF): over 40 prompts across eight areas of your business, six step-by-step workflows with human checkpoints, and a prompt library to save what works
  • The Small Business Guide to AI Models (16-page fillable PDF): the main AI assistants and what each is best for, open versus closed source, privacy and accuracy considerations, do's and don'ts, and how to write a simple AI policy
  • The Value-Flow Mini Guide (10-page fillable PDF): a one-hour analysis to find waste in how your business delivers value
$119
BundleFillable PDF

The Reviews & Being Found Online Kit

Earn genuine reviews reliably, respond like a real person, set up Google Business Profile properly and make sure customers can find you, all within the rules.

What's inside
  • Why reviews and social content sell, and what the evidence means for you
  • The rules: what's allowed and what isn't, including the truth about incentivizing reviews
  • Google Business Profile, step by step: set up, verify and complete your profile
  • Reading your Google Performance numbers
  • Being found online: local search, listings, your website and consistency
  • A reliable review system: ask everyone, at the right moment, automatically
  • Responding to reviews, and the guardrails for outsourcing replies
  • Templates and printables: request scripts, response frameworks and a review card
$119
BundleExcel, Fillable PDF, PowerPoint

The Marketing Bundle

Find customers with confidence in under an hour a day: a guide, a 90-day plan, trackers and ready-to-edit social posts.

What's inside
  • The Marketing Guide (31-page fillable PDF): 10 chapters on your customer and message, choosing channels, tools and what they cost, batching a month of posts in an afternoon, outsourcing, vetting freelancers, and measuring what works
  • Simple Marketing Plan (10-page fillable PDF): goals, customer, message, channels, content, budget and a 90-day action plan
  • Social Media Content Calendar (Excel): a quarter of posts at three a week, with content pillars, an idea bank and key dates
  • Marketing Results Tracker (Excel): monthly results, where every customer came from, a quarterly channel review and a test log
  • 8 Instagram & Facebook Post Templates (PowerPoint, with a preview image of each): offer, review, before and after, tips carousel, behind the scenes, FAQ, meet the owner and event
  • Editable Unbranded Post Templates (PowerPoint): the same designs with no watermark, sized 1080 × 1350 for Instagram and Facebook feeds, with blank template images
  • How to Edit Your Post Templates in Canva (6-page PDF): step by step for Canva, PowerPoint or Google Slides
$119
BundleExcel, Fillable PDF

The Money Bundle

Cash flow, costs, pricing and getting paid on time: a plain-language guide and the tools to build steady, even cash flow.

What's inside
  • The Money Guide (39-page fillable PDF): 11 chapters covering profit versus cash, your true monthly operating cost and break-even, twelve strategies for even cash flow, suppliers, pricing for profit, getting paid on time, and managing debt
  • Invoicing & Late Payment Kit (19-page fillable PDF): payment terms and deposit wording, an invoice checklist, six reminder templates, a phone script, escalation options, an automation guide and a one-page payment policy
  • Cash Flow Forecast (Excel): a 13-week and a 12-month forecast, with warnings when cash runs low or short
  • Pricing & Margin Calculator (Excel): product pricing, your service rate floor and your break-even point
  • Invoice Template & Payment Tracker (Excel): a clean invoice, and a tracker that shows which invoices to follow up and how
  • Cost Review Tracker (Excel): a quarterly routine to keep, cut, switch or renegotiate every recurring cost
$119
GuideExcel, Fillable PDF

The Guide to Hiring

Hire the right people, the right way: define the role, attract great candidates, interview for fit, onboard securely, and let someone go with care.

What's inside
  • The Guide to Hiring (28-page fillable PDF) in nine chapters
  • Are you ready to hire? Employees, contractors and other options, and what they really cost
  • Getting legally ready to employ, with AI prompts for your location and structure
  • Defining the role, writing job ads, and keeping applications manageable
  • Structured interviews, scorecards and work samples
  • Making the offer: checks, offer letters and agreements
  • Letting an employee go lawfully, fairly and with dignity
  • Onboarding Template (Excel): every task scheduled from the start date, with alerts, progress tracking, 30-60-90 day goals and a security access log
$39
GuideExcel, Fillable PDF

The Guide to Business Taxes

Understand the taxes your small business pays, find the rules for your location and business model, and stay compliant all year.

What's inside
  • The Guide to Business Taxes (28-page fillable PDF) in eight chapters
  • A plain-language map of the taxes a small business pays, by business structure and by business model
  • A step-by-step process for finding your local requirements, with AI research prompts that ask for sources
  • Paying tax during the year: setting money aside, instalments and deadlines
  • Records, deductions and working with an accountant
  • Contract and policy starter kits to draft with AI, ready for professional review
  • The Compliance Calendar (8-page fillable PDF and Excel): the Excel version calculates reminder dates and flags anything due soon or overdue
$39
GuideFillable PDF

The Guide to Business Administration

What business administration is and how to run every function of your business like a professional, at any size.

What's inside
  • 15 chapters: strategy, finance and control, operations and quality, customers, people, governance and risk, technology and AI
  • How to think like a top consultant: structured problem solving, issue trees and the pyramid principle
  • A full business health check that scores every function and shows what to fix first
  • Two Q&A chapters: the diagnostic questions experienced advisers ask, and common owner questions answered
  • AI research prompts that ask for sources, with guidance on verifying the answers for your country and industry
  • Your operating cadence and a 90-day plan, plus a glossary
$39
GuideFillable PDF, PowerPoint, Word

The Investor Pitch Guide

Get investor-ready, tell a clear story, prepare yourself and handle what comes after the pitch. Designed by a judge of entrepreneurial pitch competitions.

What's inside
  • The Investor Pitch Guide (28-page fillable PDF) in ten chapters
  • Is investor funding right for you? Equity, loans, grants and the trade-offs
  • Getting investor-ready: structure, ownership, forecast and your document folder
  • Telling your story, with every slide explained
  • The numbers investors test: unit economics, burn, runway, valuation and dilution
  • Thirty tough questions to prepare for
  • Pitch competitions: how judges score
  • After the pitch: follow-up, due diligence and term sheets, plus email templates
  • Investor Pitch Deck Template (PowerPoint): 14 slides plus a backup appendix, with speaker notes
  • Investor One-Page Summary (editable Word)
$49
GuideExcel, Fillable PDF, Word

The Strategic Plan Guide & Template

Set your three-to-five-year direction and turn it into priorities, goals and a rhythm your team can follow.

What's inside
  • The Strategic Plan Guide (24-page fillable PDF) in seven chapters
  • Where are we now? Results, SWOT, PESTLE, five forces and capabilities
  • Where are we going? Purpose, vision, mission, values and a measurable ambition
  • How will we win? Strategic choices, growth routes and three to five priorities
  • Turning strategy into action: objectives, key results, initiatives, owners and budget
  • Running a planning day, with agendas for a solo owner and for a small team
  • Strategic Plan Template (editable Word)
  • Strategy on a Page (1-page fillable PDF)
  • Strategic Priorities Tracker (Excel): priorities and key results, initiatives, a scorecard and a review log
$49
GuideExcel, Fillable PDF, Word

The Business Plan Guide & Template

Write a clear, credible business plan for yourself, a lender, an investor or a grant program.

What's inside
  • The Business Plan Guide (26-page fillable PDF) in seven chapters
  • Which plan you need: one-page, lean or full, and who will read it
  • Research before you write: evidence, not assumptions, with AI prompts and a verification checklist
  • The plan section by section: thirteen sections, with examples, workbooks and prompts
  • The financial plan made understandable: costs, forecasts, cash, break-even and your funding request
  • What banks, investors and grant reviewers check first, and how to present your plan with confidence
  • Business Plan Template (editable Word): thirteen sections plus an appendix
  • 3-Year Financial Forecast (Excel): monthly, with scenarios and a loan schedule
$49
GuidePDF

The Business Development Guide

How to grow your small business through relationships: the mindset, conversations, tools and weekly habits that turn people you know into partners, clients and champions.

What's inside
  • 18 chapters, from a relationship-first mindset to your relationship map, your story and your ask
  • Where to meet the right people, first conversations and the 48-hour follow-up
  • Referral partners, strategic alliances, and turning relationships into business ethically
  • A simple CRM, a weekly routine and the few numbers that matter
  • Ten ready-to-use scripts and message templates
  • Twelve AI prompts for research, outreach, follow-up and planning, which work with any major AI assistant
  • A day-by-day 30-day relationship plan, and a glossary of thirty terms
$49
GuidePDF, Text file

How to Build a Website using AI

Written specifically for Shopify and Claude. Plan, write and launch a complete Shopify website with Claude, step by step, from your first prompt to a live site.

What's inside
  • How to Build a Website using AI (49-page guide): what Claude and Shopify are, the building blocks of a website, and a five-phase, eighteen-step path from idea to live site
  • The Draft Website Process: seven rounds from one prompt to a client-ready draft, with the prompts
  • Quality assurance, a launch plan with a launch-day run-sheet, and troubleshooting
  • Twelve practice prompts, a glossary of fifty website terms and forty website features explained
  • Two master prompts as text files, ready to paste: a real estate website and a home repair website
  • Two example websites as PDFs, showing what those prompts produce: Juniper Row Realty and Steady Hands
$49

How it works

Buy once. Use it in your business.

  1. Check out securely

    Pay through Shopify's secure checkout. Free resources check out at $0.

  2. Download instantly

    Your link arrives by email right away, and your files stay in your account.

  3. Make it yours

    Fill in, edit and adapt the files for your own business.

Something missing?

Tell us what you need. Depending on scope, we'll create it and send you a complimentary copy.