Products and prices

The Small Business Guidebook

Everything you need to know to start, launch, operate, grow and sustain your business, all in one place. A plain-language guide and fillable workbook for small business owners in any country.

• 31 chapters in five parts, with a fillable workbook, worked examples and Ask AI prompts throughout
• Part 1, Start: your why, goals and pace; market research; your customer and competition; testing your idea; your offer and business model; the numbers that matter; your one-page business plan
• Part 2, Launch: what you need to legally operate and sell; business structures; when and how to incorporate; taxes; setting up your money and administration; protecting your business; your brand; your storefront; website, technology and social media; your launch plan
• Part 3, Operate: customer relationships; marketing and sales that fit you; operations and systems; your operating rhythm
• Part 4, Grow: growth levers; building your team; your full business plan; your investor fact sheet; funding growth; partnerships and relationships
• Part 5, Sustain: the risk register; resilience and continuity; your pace, your life; your annual review
• Resources: master checklists, an Ask AI prompt library, who to ask, and a glossary
• 3 Excel tools: Funding & Grant Tracker, Operating Rhythm & Compliance Tracker, and Money Routine Planner
• 3 months of free access to The Commerce Growth Lab Community

Small Business Guidebook, built for you

We complete The Small Business Guidebook for your business.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your completed Small Business Guidebook, built for you
• 3 months of free access to The Commerce Growth Lab Community, the same as with the self-guided Guidebook

The Guide to Hiring

Hire the right people, the right way: define the role, attract great candidates, interview for fit, onboard securely, and let someone go with care.

• The Guide to Hiring (28-page fillable PDF) in nine chapters
• Are you ready to hire? Employees, contractors and other options, and what they really cost
• Getting legally ready to employ, with AI prompts for your location and structure
• Defining the role, writing job ads, and keeping applications manageable
• Structured interviews, scorecards and work samples
• Making the offer: checks, offer letters and agreements
• Letting an employee go lawfully, fairly and with dignity
• Onboarding Template (Excel): every task scheduled from the start date, with alerts, progress tracking, 30-60-90 day goals and a security access log

The Guide to Business Taxes

Understand the taxes your small business pays, find the rules for your location and business model, and stay compliant all year.

• The Guide to Business Taxes (28-page fillable PDF) in eight chapters
• A plain-language map of the taxes a small business pays, by business structure and by business model
• A step-by-step process for finding your local requirements, with AI research prompts that ask for sources
• Paying tax during the year: setting money aside, instalments and deadlines
• Records, deductions and working with an accountant
• Contract and policy starter kits to draft with AI, ready for professional review
• The Compliance Calendar (8-page fillable PDF and Excel): the Excel version calculates reminder dates and flags anything due soon or overdue

The Guide to Business Administration

What business administration is and how to run every function of your business like a professional, at any size.

• 15 chapters: strategy, finance and control, operations and quality, customers, people, governance and risk, technology and AI
• How to think like a top consultant: structured problem solving, issue trees and the pyramid principle
• A full business health check that scores every function and shows what to fix first
• Two Q&A chapters: the diagnostic questions experienced advisers ask, and common owner questions answered
• AI research prompts that ask for sources, with guidance on verifying the answers for your country and industry
• Your operating cadence and a 90-day plan, plus a glossary

The Investor Pitch Guide

Get investor-ready, tell a clear story, prepare yourself and handle what comes after the pitch. Designed by a judge of entrepreneurial pitch competitions.

• The Investor Pitch Guide (28-page fillable PDF) in ten chapters
• Is investor funding right for you? Equity, loans, grants and the trade-offs
• Getting investor-ready: structure, ownership, forecast and your document folder
• Telling your story, with every slide explained
• The numbers investors test: unit economics, burn, runway, valuation and dilution
• Thirty tough questions to prepare for
• Pitch competitions: how judges score
• After the pitch: follow-up, due diligence and term sheets, plus email templates
• Investor Pitch Deck Template (PowerPoint): 14 slides plus a backup appendix, with speaker notes
• Investor One-Page Summary (editable Word)

The Strategic Plan Guide & Template

Set your three-to-five-year direction and turn it into priorities, goals and a rhythm your team can follow.

• The Strategic Plan Guide (24-page fillable PDF) in seven chapters
• Where are we now? Results, SWOT, PESTLE, five forces and capabilities
• Where are we going? Purpose, vision, mission, values and a measurable ambition
• How will we win? Strategic choices, growth routes and three to five priorities
• Turning strategy into action: objectives, key results, initiatives, owners and budget
• Running a planning day, with agendas for a solo owner and for a small team
• Strategic Plan Template (editable Word)
• Strategy on a Page (1-page fillable PDF)
• Strategic Priorities Tracker (Excel): priorities and key results, initiatives, a scorecard and a review log

The Business Plan Guide & Template

Write a clear, credible business plan for yourself, a lender, an investor or a grant program.

• The Business Plan Guide (26-page fillable PDF) in seven chapters
• Which plan you need: one-page, lean or full, and who will read it
• Research before you write: evidence, not assumptions, with AI prompts and a verification checklist
• The plan section by section: thirteen sections, with examples, workbooks and prompts
• The financial plan made understandable: costs, forecasts, cash, break-even and your funding request
• What banks, investors and grant reviewers check first, and how to present your plan with confidence
• Business Plan Template (editable Word): thirteen sections plus an appendix
• 3-Year Financial Forecast (Excel): monthly, with scenarios and a loan schedule

The Business Development Guide

How to grow your small business through relationships: the mindset, conversations, tools and weekly habits that turn people you know into partners, clients and champions.

• 18 chapters, from a relationship-first mindset to your relationship map, your story and your ask
• Where to meet the right people, first conversations and the 48-hour follow-up
• Referral partners, strategic alliances, and turning relationships into business ethically
• A simple CRM, a weekly routine and the few numbers that matter
• Ten ready-to-use scripts and message templates
• Twelve AI prompts for research, outreach, follow-up and planning, which work with any major AI assistant
• A day-by-day 30-day relationship plan, and a glossary of thirty terms

How to Build a Website using AI

Written specifically for Shopify and Claude. Plan, write and launch a complete Shopify website with Claude, step by step, from your first prompt to a live site.

• How to Build a Website using AI (49-page guide): what Claude and Shopify are, the building blocks of a website, and a five-phase, eighteen-step path from idea to live site
• The Draft Website Process: seven rounds from one prompt to a client-ready draft, with the prompts
• Quality assurance, a launch plan with a launch-day run-sheet, and troubleshooting
• Twelve practice prompts, a glossary of fifty website terms and forty website features explained
• Two master prompts as text files, ready to paste: a real estate website and a home repair website
• Two example websites as PDFs, showing what those prompts produce: Juniper Row Realty and Steady Hands

50 Business Finance KPIs & Metrics

A plain-language reference to 50 financial metrics: the formula, what each one measures, what it doesn't, and when to use it.

Priority Guide: What to Automate First

A scoring framework so you automate the right things first.

Automation Playbook

A practical guide to automating the repetitive work in a service business, without a developer or a large budget.

Pre-Built Proposal Workflows

Three AI workflows that turn your discovery call notes into a complete, reviewed proposal draft in about 1 hour.

AI Prompt Pack

40 ready-to-use AI prompts across the seven business functions where AI saves the most time, plus a five-part prompt-writing primer.

Time Audit & Delegation Tool

A two-week time log, delegation scorecard, action plan and time-value calculator, so you can see where your time goes and what to hand off first.

Weekly Operating System

A simple weekly rhythm that keeps you focused on the right work and stops reactive weeks from eating your goals.

Core SOP Templates

Five ready-made standard operating procedures, plus a guide to writing your own in under 30 minutes.

Business Dashboard

Your 12 most important numbers on one page each week, with red, amber and green status.

Proposal Template

A seven-section proposal with three pricing options, ready to fill in and send.

Sales Email & Call Scripts

Editable scripts for outreach, discovery calls, objections and follow-up, designed to be helpful rather than pushy.

Lead Generation Playbook

A complete lead generation system for a service business: who to reach, where to find them, and a 90-day plan to build momentum.

Pipeline Tracker

Track every lead from first contact to close, and see where deals stall.

Margin Improvement Checklist

25 specific levers to recover margin you're losing, each rated by effort and impact.

90-Day Cash Flow Planner

Project your cash week by week for the next 13 weeks, and see when it gets tight before it becomes a crisis.

Job & Client Profit Tracker

See the real profit on every job and client, so you know which work makes money and which doesn't.

Pricing Calculator

Set prices grounded in your real costs and margin targets, not instinct.

3-Year Financial Forecast

A monthly, three-year forecast of revenue, costs, profit and cash, ready for your business plan, pitch deck and funding applications.

Products and Prices

The full list of guides, templates, tools and services from The Commerce Growth Lab. Included with every download.

The Value-Flow Mini Guide

A one-hour analysis to find the waste in how your business delivers value, and a plan to put more time into the work customers pay for.

The Compliance Calendar

Every tax, legal and regulatory deadline in one place, so you never miss a filing.

The Entrepreneur's Guide to Loneliness and Connection

Building community around you, in person and safely online, with gatherings that help you feel seen and guidance on when and how to seek help.

The Frontline Parent Entrepreneur

Building a business between naps, school runs and sick days: embracing interruptions, working in small doses of attention, and building at the pace your family allows.

Is Entrepreneurship Right for You?

An honest, encouraging look at what owning a small business is really like, with a self-assessment to help you decide your next step.

One-to-One Consultation

A one-hour session on Google Meet to work through your plan, numbers, marketing or next steps. Pick your time when you book. Includes one week of follow-up support by email.

• One hour, one-to-one, on Google Meet
• One week of follow-up support by email
• Pick your time when you book
• Reschedule with 48 hours' notice, within one month

Marketing, Advertising & Sales, built for you

A marketing, advertising and sales plan for your business.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your marketing, advertising and sales plan, built for you

Investor's Pitch Deck, built for you

A pitch deck prepared for your business and your raise.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your investor pitch deck, built for you

Strategic Plan, built for you

A strategic plan for your business, with clear direction, priorities and goals.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your strategic plan, built for you

Business Plan, built for you

A business plan prepared for your business, ready for a lender, investor, grant program or your own planning.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your business plan, built for you

Small Business Guidebook, built for you

We complete The Small Business Guidebook for your business.

• An intake form
• A one-hour consultation ($250, credited toward your service total)
• A written scope and price for your project
• Your completed Small Business Guidebook, built for you
• 3 months of free access to The Commerce Growth Lab Community, the same as with the self-guided Guidebook

The Commerce Growth Lab Community

A community of small business owners. One payment of $250 for lifetime access, open to anyone. Bought The Small Business Guidebook? Your first 3 months are free.

• Topic groups with owners facing the same challenges + access to TCGL on Skool
• Live problem-solving calls on Google Meet
• A members-only library of exclusive resources
• Request the resources you need; the most-requested get made
• Early access and member pricing of 20% off of new, paid resources (use the discount code within 48hrs or it expires!) 
  
• Lifetime access for a one-time payment of $250 - no subscription

Gift card

Give the gift of growth to an entrepreneur in your life. Emailed to the recipient, for use on anything in the store. Unused balance stays on the card.

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